Do you obey your spellchecker religiously? Do you do everything it tells you to do even when you don’t know whether it’s right or wrong? Your spellchecker is only as good as your knowledge of the English language.
Let me give you an example of what my spellchecker was telling me to do today:
I’d written the sentence (referring to some website content): “I think your content is fine, however,….”. My spellchecker was telling me to change ‘your’ to ‘you’re’ which is obviously wrong in this context. It was thinking that ‘content’ meant ‘happy’ in which case ‘you’re’ would be right.
OK, this is a fairly clear-cut example and I knew the difference and chose to ignore it. Would you have done the same?
This is an example of ‘contextual spelling’, first introduced in Word 2007. Whilst it’s a great facility to have, unless you know what is right or wrong, it can only serve to confuse.
You can turn the option on or off by clicking File, Options, Proofing (Word 2010) and (un)checking the ‘use contextual spelling’ option and then clicking ‘OK’ to save your settings.
If you still have doubts and want to ensure that your ‘content’ is right, speak to a proofreader.
This month’s ‘Reputation Matters’ session at the F2 Business Huddle on Friday 9th September is by Reputation Advocate Graham Martin, of Red Pixel Creative. Graham will be giving us his insight on “Why a good graphic design is important”. To whet our appetites Wendy spoke to Graham about designing a flyer.
Wendy: Graham, thank you for your time. Can I start by asking you to explain a little more about what graphic design is please?
Graham: It’s a way of combining photo graphics and text into a branded marketable item used to promote your business
Wendy: So there’s a lot more to it than just printing with pretty pictures!
Graham: There certainly is and there is quite a lot to think about when putting a flyer together:
Firstly you need to consider your market and who or what your product or service is aimed at. This is important to get right to make sure you are selling to the right audience.
Next consider the right message including colours, photographs and content. For example I’d suggest not using bright pink for a builder!
Choosing the right design and style to suit your company image and the market you are aiming at is very important. If you have an existing brand, then develop this further or at that stage introduce a new design to represent your business. If you have already got something in place continue using this for consistency or introduce something that can be a graphical style for every piece of marketing you design thereafter.
Getting the right content together will then make the leaflet work as a complete marketing item, including copy writing, photos and Illustrations. The text and photos should work together to promote your service or product. Also consider breaking your content up with bullet points and sub headings which help to make it easier to read.
Finally getting the print right – consider how you are going to use the materials e.g. Direct mail, hand delivery or a promotional pack. The quality of the finish is more important for a hand delivery than a bulk direct mail campaign.
Wendy: Thank you Graham that was really helpful. I’m looking forward to hearing more from you at the F2 Business Huddle.