Sender Score

This gives an indication of how mailbox providers view your IP address and the trustworthiness of it. The providers use a number of things to determine your sender reputation for example:

  • spam complaints,
  • mailing to unknown users,
  • industry blacklists.

You can look up your sender score on the Sender Score website here. There are also some useful tools to help.

Can you explain opt in please?

Opt-in is one of three ways of obtaining ‘consent’ to send marketing emails. It is where the email recipient has specifically indicated that they want to receive the emails at the point at which the contact information was submitted (e.g. by ticking a box in an HTML form).

It is important to explain that opt-out is where the email recipient has been given, (at the point at which the contact information was submitted), the opportunity to opt-out from receiving the emails, and has not done so (e.g. by not ticking a box in an HTML form).

Under the Privacy and Electronic Communications (EC Directive) Regulations 2003 the “soft opt-in” applies where all three of the following conditions apply:

  1. an email address was obtained in the course of the sale or negotiations for the sale of a product or service to that recipient,
  2. the direct marketing is in respect of similar products and services, and
  3. the recipient was given the opportunity to “opt out” when the details were collected and with subsequent communication.

Why can't I add someones name to my mailing list if they give me their card at a networking event?

There seems to be a great deal of confusion about consent for sending marketing emails.

Under the Data Protection Act 1998 opt-out (or similar) consent is generally sufficient in the case of marketing emails involving non-sensitive personal data. However, express or opt-in consent would be required for any direct marketing communications which involve the processing of sensitive personal data, such as data relating to ethnicity, politics or medical conditions.

Opt-in or equivalent consent is required under the Privacy Regulations for marketing emails sent to individual subscribers, unless the soft opt-in provisions apply i.e..  (NB the Privacy Regulations do not use the terms “opt-in” and “opt-out”.)

You should also check the requirements of your email service provider’s terms and conditions. These often required a more stringent standard of consent than the general law.

So you will need to do something more than simply harvesting email addresses to legitimately send marketing emails.

I received an email where the sender hasn't used BCC, is this right?

BCC stands for blind carbon copy or blind cutesy copy and any address in the BCC field is invisible to other recipients.

The converse is true and if BCC is not used then all of the recipients details are visible to everyone else on the email.

There are many views on the etiquette of using BCC, this answer is from the perspective of the Data Protection Act 1998 and the The Privacy and Electronic Communications (EC Directive) Regulations 2003.

These rules apply to marketing emails where the individual can be identified e.g. fred.blogs@acme.co.uk, and those to sole traders and unincorporated bodies. In these circumstances unsolicited marketing emails are illegal.

Failing to use BCC means that there is a data breach and it may be worth considering the outcome when an NHS trust sent out a newsletter in this way read more….

Website Information Evening Southern Entrepreneurs

Enterprise Centre, Quatermaine Road, Portsmouth, PO3 5QT

28 July 2016, 6pm to 8pm

Event open to non SE members

The web changes all the time and for small business owners it can be hard to keep up unless you are, and have, always been computer and internet savvy. In this short 20 min talk John will talk through the best practice, some actionable tips and a review of some of the website errors that small business owners unwittingly make.

Your host Anne Dawson will ensure you feel at ease and will introduce you to the people in the room.

There is plenty of nearby parking. Enter through the main door and follow the signs.

The format is simple. Half hour guest speaker at the start, a “round the room” sweep giving everyone a chance to speak about their business and then a networking activity depending on the number attending. There is plenty of tea and coffee.

 

Find out more

Southern Entrepreneurs – Digital Skills

DIGITAL SKILLS EVENT

Digital Skills is a brand new, tailor-made suite of training programmes specifically designed to help small businesses develop their knowledge of the internet, social media and benefits of getting their business online

From developing a website to using email marketing and social media, the Digital Skills programme will equip small businesses with the confidence, skills and tools they need to benefit from the rapid growth of e-tailing and ultimately increase their bottom line.

Three training modules are all you need:

Event Details

Module 1              26 April

Understand your Customer and DigitalMarketing – covers the important basics of marketing right through to online channels. This module will:

Help you understand the importance of knowing your customer and their lifetime value

Give you the tools to develop a clear digital strategy which will build customer loyalty

Help you understand different digital marketing channels and how to use them successfully
By the end of the session you will be able to articulate what your marketing and digital strategies are, develop a marketing plan and understand how to benefit from a marketing planner.

Module 2             17 May

Develop your Business Online – introduction to online, e-commerce and multi-channel, why it isn’t optional anymore for businesses not to have a web presence. This module will:

Demystify what is required in order to get online

Introduce e-commerce, multi-channel retailing and the benefits they bring. It will cover anumber ofoptions available for ‘getting your business online’ in the most cost effective way for your business

Explore the opportunities via third parties such as eBay and Amazon

By the end of this session you will know what makes a good website, have a website checklist, launch timetable, online business countdown, a step by step guide to setting up an eBay shop and know how to choose a website provider.

Module 3        7 June

Grow your Business through Social Media – an introduction to blogs, social media and rich content which will keep your customers engaged with your business. This module will:

Show you how to select the most appropriate social media channels for your business

Explain how to use social media to drive footfall by developing rich content and how to maximise on Search Engine Optimisation (SEO) and develop a social media strategy which is right for your business

Understand the future and power of social media and how to maximise this for your business
By the end of this session you will know how to use the main social media channels to promote and grow your business, understand the uses of Facebook, Twitter, Google+, LinkedIn, YouTube, Pinterest, Instagram and how to blog effectively.

You will be able to purchase a comprehensive delegate workbook and have access to a series of downloads (detailed information and templates to use in developing your online strategies). The cost for the work book will be £40 plus vat. This work book covers all 3 modules.

Delegates completing the three Digital Skills modules may be eligible to receive the iCQ Level 2 Award in Digital Marketing Using Social Media qualification

Cost £35 per module. You may attend all 3 modules or just the ones that interest you.

Southern Entrepreneurs

PORTSMOUTH NETWORKING
14 Apr 2016 18:00 – 20:00

Enterprise Centre – PORTSMOUTH

So you’re on Twitter and you essentially get it but have a nagging suspicion that you could do it better, get more out of it and wouldn’t it be great if it didn’t take up so much time…?

Marketing Consultant Jane Buswell has been on Twitter since 2011 (see @janebuswell) and is a Twitter enthusiast training in its use for both individuals and groups.

With so many entrepreneurs using Twitter we know this will be a popular talk so book your place now!

Your host Anne Dawson will ensure you feel at ease and will introduce you to the people in the room.

There is plenty of nearby parking. Enter through the main door and follow the signs.

The format is simple. Half hour guest speaker at the start, a “round the room” sweep giving everyone a chance to speak about their business and then a networking activity depending on the number attending. There is plenty of tea and coffee.

Quatermaine Road

Portsmouth

PO3 5QT

Southern Entrepreneurs – Subsidised Training

3 March Winchester 10am to 1pm £35 or £25 early booker price

Customer Service – one for everyone with customers

DETAILS


9 March Bordon 10am to 1pm £35 or £25 early booker price

Blogging for business – for beginners, or seasoned bloggers

DETAILS


15 March Romsey 10am to 1pm £35 or £25 early booker price

Mindfulness,relaxation, stress avoidance – invest in yourself

DETAILS


17 March Portsmouth 10am to 1pm £35 or £25 early booker price

Twitter advanced – what do you do next? Make twitter work even harder for you

DETAILS


22 March Eastleigh 10am to 2pm £35 or £25 early booker price

Digital skills – module 3

DETAILS


23 March Basingstoke 10am to 1pm £35 or £25 early booker price

Sell online legally – Ebay or Etsy or just from your website, do it well and remain within the law

DETAILS