|Module 1 26 April
Understand your Customer and DigitalMarketing – covers the important basics of marketing right through to online channels. This module will:
Help you understand the importance of knowing your customer and their lifetime value
Give you the tools to develop a clear digital strategy which will build customer loyalty
Help you understand different digital marketing channels and how to use them successfully
By the end of the session you will be able to articulate what your marketing and digital strategies are, develop a marketing plan and understand how to benefit from a marketing planner.
Module 2 17 May
Develop your Business Online – introduction to online, e-commerce and multi-channel, why it isn’t optional anymore for businesses not to have a web presence. This module will:
Demystify what is required in order to get online
Introduce e-commerce, multi-channel retailing and the benefits they bring. It will cover anumber ofoptions available for ‘getting your business online’ in the most cost effective way for your business
Explore the opportunities via third parties such as eBay and Amazon
By the end of this session you will know what makes a good website, have a website checklist, launch timetable, online business countdown, a step by step guide to setting up an eBay shop and know how to choose a website provider.
Module 3 7 June
Grow your Business through Social Media – an introduction to blogs, social media and rich content which will keep your customers engaged with your business. This module will:
Show you how to select the most appropriate social media channels for your business
Explain how to use social media to drive footfall by developing rich content and how to maximise on Search Engine Optimisation (SEO) and develop a social media strategy which is right for your business
Understand the future and power of social media and how to maximise this for your business
By the end of this session you will know how to use the main social media channels to promote and grow your business, understand the uses of Facebook, Twitter, Google+, LinkedIn, YouTube, Pinterest, Instagram and how to blog effectively.
You will be able to purchase a comprehensive delegate workbook and have access to a series of downloads (detailed information and templates to use in developing your online strategies). The cost for the work book will be £40 plus vat. This work book covers all 3 modules.
Delegates completing the three Digital Skills modules may be eligible to receive the iCQ Level 2 Award in Digital Marketing Using Social Media qualification
Cost £35 per module. You may attend all 3 modules or just the ones that interest you.