If you…

✓  want to enhance your reputation

✓  consistently trade fairly, legally and ethically

✓  want more of the right type of clients


and your business is…

  • sincere, responsible and dependable
  • able to meet the standards in our Membership Criteria
  • willing to be contractually bound by our Reputation Advocate Terms and Conditions
  • willing to comply with our Code of Conduct and
  • willing to comply with our Ethical Trading Policy

Then the membership benefits you will enjoy are…

Listing in the Reputation Advocate Directory

A place at the F2 Business Huddle – Networking with a purpose, on the second Friday of every month at a reduced cost

License to display the Crimson Crab Reputation Advocate logo on your website, emails and other promotional material

Marketing opportunities including:

  • Reputation interview included in Crab Insight our monthly bulletin on all things reputational
  • Opportunity to provide the “Reputation Matters” presentation at the F2 Business Huddle
  • Providing marketing material at Crimson Crab Special Events
  • Joint promotion (with the sharing of costs)
  • Free website content (spelling, grammar & punctuation) review read more…
  • Free website review for Google visibility read more…

There is a non-refundable application fee (unless a Crimson Crab Business MOT has been completed in the preceding six months).

You will be audited against the standards in our membership criteria, which may involve an audit meeting.

If you can meet the criteria, agree to our Ethical Trading Policy and undertake to comply with the Code of Conduct you will be accepted as a Reputation Advocate. You will then be asked to provide the information for your directory entry.

If you are accepted as a Reputation Advocate there is an annual investment of £144 discounted to £120 if paid in full in advance.