Protecting your reputation
If you care about your reputation, then you should care about the written material you produce especially if it is intended for other people to read.
If they expect to read error-free content that comes from your business, then you must make sure that it is error-free otherwise your reputation will take a hit.
If you are going to proofread your own writing, then here are a few tips:
- Print it out and put it to one side for a couple of hours or, even better, overnight. Your eyes will have had an opportunity to focus on something else.
- If you can’t do that, then read it out loud.
- Read it backwards. You will be focussed on each word making sure they are all spelt correctly. Then read it forwards to ensure it makes sense.
- If all else fails, then call in the professional. Ask Wendy / Rob to let you have my contact details.