Engaging with your stakeholders and community – whether your community is in your local area, an online constituency or differently defined – on the issues that matter to them demonstrates that your business is about more than just turning a profit. Examples of engaging in social responsibility might include giving members of your team time off for volunteering activities or providing pro bono professional support to a local community group.
Proper engagement will involve research – perhaps through direct questioning – to understand your stakeholders’ concerns, developing (and delivering) plans and consistently communicating with them to ensure that your activity is still relevant to their required outcomes.
Done honestly, transparently and diligently, meeting your social responsibility will increase the sustainability of your business.
To find out more, complete our free Social Responsibility Checklist. We don’t ask you to sign up or collect any data about you. The results are for your use only.
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