Crab Insight December 2020

Red Tape Busters Volume 8, Issue 03, RESILIENCE

Welcome to the December edition of Crab Insight

As we approach the winter solstice on 21 December 2020, the shortest day of the year, with the least amount of daylight and the first day of winter (astronomically), we reflect on what has been a strange and difficult year.

December is the twelfth and last month in the modern-day Gregorian calendar. Back in Roman times, the calendar only had ten months and began with March. Hence, “December” comes from the Latin word decem, meaning “ten.”

The winter period was not even assigned months because it was not an active time for military, agriculture, or civil life. In some businesses, the same is true now and things can be a bit slow coming up to Christmas making it a great time to get in some business planning, so that is our focus for this month.  

Claudia Crab’s December Focus

Claudia the Crimson Crab icon

Business Planning.

Resilience is working together when you’re miles apart. Which takes planning and preparation.

Robert Briggs – Compliance Director Crimson Crab Ltd

Bring everything together in a succinct business plan for your best year ever in 2021.

  • Think about what your customer wants to achieve and what is their challenge in achieving this.
  • What do you offer to reduce their challenge?
  • Think about who your ideal customer is.
  • Describe what makes your businesses unique in terms of values, your unique selling point (USP).

As a result of this thought process, what are your strategic goals for the next 3-5 years?  A strategic goal is your long-term, “big picture” objective for your business, which helps improve the way the business operates.

And crucially what must be done now (in the next 1-3 months) to achieve the strategic goals? These short-term goals are tactics that address current problems or challenges, they simply improve or fix what the company is already doing.

If you want a copy of our one-page business plan, please write a review for us on Google and send us an email telling us what your major challenge is.

Top tip – A great starting point for any business planning exercise, is our Business MOT

F2 Business Huddle Online


Friday 11 December 2020

12 noon to 2 pm

It’s going to be the biggest ever

F2 Business Huddle

and in November there were

seventy Huddlers


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