Crab Insight December 2020

Red Tape Busters Volume 8, Issue 03, RESILIENCE

Welcome to the December edition of Crab Insight

As we approach the winter solstice on 21 December 2020, the shortest day of the year, with the least amount of daylight and the first day of winter (astronomically), we reflect on what has been a strange and difficult year.

December is the twelfth and last month in the modern-day Gregorian calendar. Back in Roman times, the calendar only had ten months and began with March. Hence, “December” comes from the Latin word decem, meaning “ten.”

The winter period was not even assigned months because it was not an active time for military, agriculture, or civil life. In some businesses, the same is true now and things can be a bit slow coming up to Christmas making it a great time to get in some business planning, so that is our focus for this month.  

Claudia Crab’s December Focus

Claudia the Crimson Crab icon

Business Planning.

Resilience is working together when you’re miles apart. Which takes planning and preparation.

Robert Briggs – Compliance Director Crimson Crab Ltd

Bring everything together in a succinct business plan for your best year ever in 2021.

  • Think about what your customer wants to achieve and what is their challenge in achieving this.
  • What do you offer to reduce their challenge?
  • Think about who your ideal customer is.
  • Describe what makes your businesses unique in terms of values, your unique selling point (USP).

As a result of this thought process, what are your strategic goals for the next 3-5 years?  A strategic goal is your long-term, “big picture” objective for your business, which helps improve the way the business operates.

And crucially what must be done now (in the next 1-3 months) to achieve the strategic goals? These short-term goals are tactics that address current problems or challenges, they simply improve or fix what the company is already doing.

If you want a copy of our one-page business plan, please write a review for us on Google and send us an email telling us what your major challenge is.

Top tip – A great starting point for any business planning exercise, is our Business MOT
 

F2 Business Huddle Online

 

Friday 11 December 2020

12 noon to 2 pm

It’s going to be the biggest ever

F2 Business Huddle

and in November there were

seventy Huddlers

 


Reputation Advocates

When you need a reliable and dependable expert click on the crabAccredited Crimson Crab Reputation Advocate Logo

New Reputation Advocates

Mediator Network logo

We are here to help mediation thrive.

Find out more

Renewing Reputation Advocates

Profile Training logo

Coaching and mentoring – because life is more enjoyable when you have a plan.

Find out more


Feedback

We love to receive feedback and it really helps us to improve our services for everyone.

Until next month look after your reputation!!

Ethical, legal, responsible trading wave
T:023 9263 7190 | E: enquiries@crimsoncrab.net | W: www.crimsoncrab.co.uk

Copyright (c) 2020 Crimson Crab Ltd, all rights reserved.

 

Crab Insight June 2020

Red Tape Busters Volume 7, Issue 09, Restoration

Welcome to the June edition of Crab Insight

Love your business – we do! As companies across the UK prepare for the ‘new normal’ we’ve just made our word of the month ‘Restoration’.

How are you going to restore your services while also taking account of and adapting to what was for most very difficult times?

Remember we are here for you, to help you meet the challenges ahead.

Stay safe.

Claudia Crab’s June Focus

Claudia the Crimson Crab icon

Personal Data Processing

“When it comes to data protection, small businesses tend to be less well prepared. They have less to invest in getting it right. They don’t have compliance teams or data protection officers. But small organisations often process a lot of personal data, and the reputation and liability risks are just as real.”

Elizabeth Denham, Information Commissioner

The Information Commissioner is the UK regulator for data protection and can impose substantial penalties for infringements. Data subjects also have a right to claim compensation if a company has caused the damage by a breach of the rules.

When you collect data you need to be transparent about why you are collecting it and how you will use it. This should be set out in an easy to find (and read) privacy notice or policy.

Where you share data with anyone else you need to make it clear with whom you are sharing it and why.

There are specific requirements and guidance if you outsource your data handling to a third party data processor. You must carry out suitable diligence and have written agreements in place which cover defined points.

If you use CCTV, cloud computing, cookies or engage in direct marketing, to name but a few, there is also specific guidance which must be followed.

Our top tip is if you process personal data, make sure you pay the data protection fee and give the correct privacy information to people, don’t forget employees and suppliers as well as customers and clients.


F2 Business Huddle Online

Location: Your Workstation

The next online F2 Business Huddle is FREE

It’s on Friday 12 June 2020

12 noon to 2 pm

It is going to be the biggest F2 Business Huddle ever – so far

All the favourite features that you have come to know and love at the F2 Business Huddle – online


Reputation Advocates

When you need a reliable and dependable expert click on the crab

Accredited Crimson Crab Reputation Advocate Logo

Feedback

We love to receive feedback and it really helps us to improve our services for everyone.


Until next month look after your reputation!!

Ethical, legal, responsible trading wave
T:023 9263 7190 | E: enquiries@crimsoncrab.net | W: www.crimsoncrab.co.uk

Copyright (c) 2020 Crimson Crab Ltd, all rights reserved.

June F2 Business Huddle

F2 Business Huddle with Cairn

Networking with a purpose

Friday 9th June 2017 

Midday until 2pm

Denvilles House
33 Emsworth Road
Havant
Hampshire, PO9 2SN

Reputation Matters

Reputation Advocate, Graham Martin from Red Pixel Creative will provide an overview of key elements that are used in graphic design and how they help to bring a successful design together.

If you miss this one the Next F2 Business Huddle is on 14th July 2017.

£14 on the door includes a light lunch and free parking. (Reputation Advocates – £10.)

Read more and book your place..

When to use an apostrophe

I don’t know about you but it really bugs me when I see an apostrophe being used incorrectly. If you have a reputation to uphold then the last thing you want to do is damage it by sending out written material that contains errors.

You wouldn’t believe the problems this tiny little punctuation mark can cause. It’s so insignificant you probably don’t even notice it when you’re reading at normal speed….

….and that’s the nub of the issue. People either don’t notice it’s there (or not) or they don’t notice whether it’s correct (or not), but for pedants like me, I do notice it!

So, let’s have a quick look at the only two instances when an apostrophe should be used.

To show that something belongs to someone, e.g.

Singular nouns and personal names:

The dog’s tail – says that the tail belongs to the dog.

John’s car – says that the car belongs to John.

Personal names that end in –s:

Charles’s ball – says that the ball belongs to Charles.

BUT some place names are an exception to this rule, e.g. St Thomas’ Hospital

Plural nouns that end in –s:

The dogs’ bowls – says that the bowls belong to some dogs.

Employees’ workplace – says that the workplace belongs to the employees.

Plural nouns not ending in –s:

The men’s hats – says that the hats belong to the men.

The children’s toys – says that the toys belong to the children.

The women’s coats – says the coats belong to the women.

To show that letters have been left out, e.g.

I’m – short for ‘I am’

They’re – short for ‘they are’

Didn’t – short for ‘did not’

He’ll – short for ‘he will’

It’s – short for ‘it is’

The apostrophe goes where the letters have been missed out and are used this way in informal writing. You should not shorten words when you are writing formal letters or emails.

One of the commonest mistakes I see is where people use an apostrophe to express a plural, especially when figures are involved, e.g.

In the 1980’s…

This is incorrect because it’s talking about the decade from 1980 to 1989 so it’s a plural and should be written ‘1980s’.

As a proofreader this kind of mistake is the sort of thing that I’m on the lookout for, not just because I’m a pedant, but to ensure that your writing is accurate, looks professional and is error-free. This gives you peace of mind safe in the knowledge that whatever you’re publishing will mean your readers will focus on your message or the meaning of your content and not looking for the next mistake.

If you would like me to help you to ‘get it right first time’, then please contact me on:

T: 07843 304743

E: peter@ppgproofreading.co.uk

Speak soon

Peter Clarke

aka The OopsProofer & Crimson Crab Reputation Advocate