Online endorsements

As business owners we know that a positive online endorsement can help sell our products and services.

Checking out blogs, vlogs and other online endorsements is an increasingly common way for people to decide what particular product or service to buy.

It is not illegal for businesses to pay people or publications to promote their products in online articles.

BUT the people that publish such content, both the businesses that want to get their products endorsed and any media agencies that place endorsements all need to make sure that the consumer knows that the endorsement has been paid for.

Misleading consumers may breach consumer protection law. Also the UK Advertising Codes, published by the Committee of Advertising Practice (CAP), contain rules to ensure marketing communications are easily identifiable.

Feedback from Chris Jay Executive Chairman Enable Me

Having recently spent an afternoon with Rob thrashing out an important policy for our charity, his guidance and facilitation were crucial to the finished product and unlike some consultants we have used in the past, he has actually written it on our behalf as well as several other policies in conjunction with us.
As Chairman of Enable Me, it is a huge weight off my mind to know that someone with such competence is supporting us in such an important area. I highly recommend Crimson Crab to all sectors of industry.
 
Chris Jay Executive Chairman Enable Me

Where do I register copyright?

Copyright protects your work and stops others from using it without your permission.

There isn’t an “official” register of copyright works in the UK, unlike Trade Marks.

You get copyright protection automatically, you don’t have to apply or pay a fee, when you create:

  • original literary, dramatic, musical and artistic work, including illustration and photography
  • original non-literary written work, such as software, web content and databases
  • sound and music recordings
  • film and television recordings
  • broadcasts
  • the layout of published editions of written, dramatic and musical works

There are other ways of protecting Intellectual Property. Read more…

Professionals' Duty of Care

The High Court been looking at the scope of a professional’s duty of care and has given a judgement which provides useful analysis of case law considering the scope of professionals’ duty of care, and the limited circumstances in which the courts will extend a duty beyond its terms.

(Denning v Greenhalgh Financial Services Ltd [2017] EWHC 143 (QB))