Recently we seem to have had a spate of marketing emails from people without any regard for the rules on privacy!
We all make mistakes but a lack of knowledge of the rules puts their business reputation at risk and exposes them to a substantial fine.
If you provide unsolicited marketing material, the Information Commissioner’s Office produces a handy Direct Marketing Checklist which includes a guide to the marketing rules. You can download it here.
The European Commission has proposed new regulations that would limit the way companies track users on the internet.
Part of that plan would see the removal of website banners that provide disclaimers on cookie policies and instead have the user’s browser preferences automatically apply to each site they visit. In addition companies will need to get explicit consent from a user before being allowed to track their online activities.
If passed, the new rules will come into effect by May 2018.
The ICO has issued a £60,000 fine to Boomerang Video Ltd after it suffered a cyber attack. An investigation by the ICO found the Berkshire-based company failed to take basic steps to stop its website being attacked.
If you are going to telephone a business for unsolicited sales and marketing purposes you are legally required to make sure that they are not on the Corporate TPS.
The Corporate Telephone Preference Service (CTPS) is the central opt out register for corporate subscribers to register their wish not to receive unsolicited sales and marketing telephone calls.
To make sure you don’t break the law and potentially damage your reputation you can check if a number is registered using the online TPS Checker.
You have to register, but then its free to check up to a certain number of phone numbers per day – it’s a simple and quick way to check rather than making a costly mistake that could also harm your reputation.
The rules are changing on data protection, if you want to find out more, Rob from Crimson Crab will be talking to Miles Hensen on 93.7 Express FM’s Business Programme at 7pm on Thursday 29th June 2017.
Do you obey your spellchecker religiously? Do you do everything it tells you to do even when you don’t know whether it’s right or wrong? Your spellchecker is only as good as your knowledge of the English language.
Let me give you an example of what my spellchecker was telling me to do today:
I’d written the sentence (referring to some website content): “I think your content is fine, however,….”. My spellchecker was telling me to change ‘your’ to ‘you’re’ which is obviously wrong in this context. It was thinking that ‘content’ meant ‘happy’ in which case ‘you’re’ would be right.
OK, this is a fairly clear-cut example and I knew the difference and chose to ignore it. Would you have done the same?
This is an example of ‘contextual spelling’, first introduced in Word 2007. Whilst it’s a great facility to have, unless you know what is right or wrong, it can only serve to confuse.
You can turn the option on or off by clicking File, Options, Proofing (Word 2010) and (un)checking the ‘use contextual spelling’ option and then clicking ‘OK’ to save your settings.
If you still have doubts and want to ensure that your ‘content’ is right, speak to a proofreader.
As business owners we know that a positive online endorsement can help sell our products and services.
Checking out blogs, vlogs and other online endorsements is an increasingly common way for people to decide what particular product or service to buy.
It is not illegal for businesses to pay people or publications to promote their products in online articles.
BUT the people that publish such content, both the businesses that want to get their products endorsed and any media agencies that place endorsements all need to make sure that the consumer knows that the endorsement has been paid for.
Misleading consumers may breach consumer protection law. Also the UK Advertising Codes, published by the Committee of Advertising Practice (CAP), contain rules to ensure marketing communications are easily identifiable.