Red Tape Busters Volume 9, Issue 06, `Building trust with your customers’
Welcome to the March edition of Crab Insight
As successful business people know, building a brand is more than logos and straplines. It’s about a company’s ethos and values; backing up customer commitments; and going the extra mile.
Fitting strongly into what makes a brand work is using straight-forward language in all your documentation. Your clients need to know that their contract with you is fair and honest; how to exercise their rights; and how to go about putting things right if they go wrong.
Claudia Crab’s March Focus
“Customers need to know what it is they’re buying and the terms on which it’s being sold.”
“All things being equal, people will do business with, and refer business to, those people they know, like, and trust.” – Bob Burg, author, Endless Referrals.
Using Plain English – in things like terms and conditions, warranties, privacy notices, or how to complain – isn’t just a nice to have, it makes great business sense too.
A brilliant starting point for checking how straight-forward it is to do business with your company is to get a member of your family or a friend to read the documentation that you give to customers. If the people who already know and like what you do can’t understand what’s there, the chances are that your clients won’t either.
Top tip: Providing your clients with all the right information, in an easily digestible form, will make it more straightforward for them to do business with you.
We love to receive feedback and it really helps us to improve our services for everyone.
Until next month look after your reputation!!E: firstname.lastname@example.org | W: www.crimsoncrab.co.uk
Copyright (c) 2022 Crimson Crab Ltd, all rights reserved.