My top tip for presentations or pitches:
Feelings Beat Facts.
How people feel after you’ve presented is much more important than any details or data. No one will remember your graph when they leave, but they’ll all remember how you made them feel.
<center><a class=”button” href=”https://www.crimsoncrab.co.uk/reputation-advocate/profile-training/”>Profile Training</a></center><br>
Do your very best, then check again and make sure everything you have said or done is fully compliant, correct with your working practices and within the law, before you send, publish or leave your client.
Do your absolute best, then you will not have to return to it and sort it out another time.
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Protecting your reputation
If you care about your reputation, then you should care about the written material you produce especially if it is intended for other people to read.
If they expect to read error-free content that comes from your business, then you must make sure that it is error-free otherwise your reputation will take a hit.
If you are going to proofread your own writing, then here are a few tips:
- Print it out and put it to one side for a couple of hours or, even better, overnight. Your eyes will have had an opportunity to focus on something else.
- If you can’t do that, then read it out loud.
- Read it backwards. You will be focussed on each word making sure they are all spelt correctly. Then read it forwards to ensure it makes sense.
- If all else fails, then call in the professional. Ask Wendy / Rob to let you have my contact details.
Business Headshots Profile Photos
Business headshots for your business are one of your best selling tools. Likewise, people that view your business headshot images form their first impression of you on what they see. A business headshot that displays you clearly and shows you as approachable will give a good first impression.
In other words, a business headshot that confuses viewers will result in the viewer moving on quickly. That’s not just what they are viewing but also your website/social media. This will not be good for your business.
In the first place, your professional headshot image is your ambassador. As a result, when someone meets you in person they will expect to see the person they viewed. The impression that they then form of you may not be a good one. For one thing, the lifespan of a headshot is 2-3 yrs.
It’s not as simple as standing in front of a camera and taking a picture. Consequently, you have to consider the background, lighting, wardrobe, hairstyle, smile and look. Specifically, the wardrobe and styling are to complement the subject not overwhelm them.
Equally important is the framing of the subject with a background that is either plain or out of focus. Accordingly, the background should not stand out, the viewer’s eyes should concentrate on the subject.
Most templates for websites etc are white or off-white for profile images. For this reason, a professional headshot can integrate fairly seamlessly directly onto most websites and social media platforms.
Speak to Martin for further information.
Networking increases relationships in the community that is local to where you run your company.
Track when your business and brand are mentioned online.
Respond to negative reviews and highlight and use positive feedback.
Take the time to thank positive reviews and address negative reviews by responding sincerely. Explain, offer to address the issues and prompt the customer to contact you directly on a dedicated email address.
Being baffled by H&S talk or the fear of having to commit huge resource into getting Health & Safety right in your workplace is often the biggest barrier in getting anything done at all. The HSE have a general rule of thumb – the bigger the company and the more risk exposure to the safety of employees, then the higher the expectation is in doing more.
So, for smaller companies with little risk, the expectation or requirement to cover the basics is often quite minimal and can often be achieved simply by considering the “what would happen if..” scenario:
“Have I considered how we will evacuate our premises in the event of a fire?”
“Is that individual capable of carrying that load?”
“Do I need to get those items of electrical equipment tested?”
A common-sense approach, supported by simple documented evidence when needed, goes an awfully long way in demonstrating compliance.
Don’t be put off by the ghost in the cupboard that is workplace safety. DO SOMETHING, even a little goes a long way in keeping your employees and business safe.
Empower your employees.
It has become a legal requirement for all employees to think and act safely in the workplace. Gone are the days when it was a given that the employer is culpable for any workplace accident or incident.
Empower your employees to get them thinking about how they need to keep themselves safe at work. A sense of ownership brings a sense of pride and with this a drive to raise and deal with any H&S concerns.
It’s a win-win situation so don’t hesitate, get your employees involved!
My main piece of advice for all vat registered businesses – be prepared for making tax digital from April, it’s compulsory, and take the opportunity to move to cloud accounting and of course Xero!!
Recently we seem to have had a spate of marketing emails from people without any regard for the rules on privacy!
We all make mistakes but a lack of knowledge of the rules puts their business reputation at risk and exposes them to a substantial fine.
If you provide unsolicited marketing material, the Information Commissioner’s Office produces a handy Direct Marketing Checklist which includes a guide to the marketing rules. You can download it here.
If you are going to telephone a business for unsolicited sales and marketing purposes you are legally required to make sure that they are not on the Corporate TPS.
The Corporate Telephone Preference Service (CTPS) is the central opt out register for corporate subscribers to register their wish not to receive unsolicited sales and marketing telephone calls.
To make sure you don’t break the law and potentially damage your reputation you can check if a number is registered using the online TPS Checker.
You have to register, but then its free to check up to a certain number of phone numbers per day – it’s a simple and quick way to check rather than making a costly mistake that could also harm your reputation.