Copyright

To put the record straight copyright is an automatic right. Therefore when you produce a creative work you own the copyright in it There are a few exceptions so for example if you have a contract of employment, the contract will generally state that when you are employed the employer owns the copyright of material you produce at work

Copying or adapting someone else’s work is a ‘restricted act’. An adaptation is a ‘derived work’. If someone adapts your work, you still own it. There is no acceptable percentage of changes.

You have every right to object if they publish such a work when you have not given them your permission to do so. You are also entitled to reclaim any money they make from selling your work. They could seek your permission to use the work as the rights owner, however, you will be able to charge a fee and/or royalties for this.

Read more about copyright. If you would like more detailed information about copyright please ask for our Copyright White Paper.

Reputation Advocates Top Tips for 2019 Steve Thomson, Profile Training

My top tip for presentations or pitches:

Feelings Beat Facts.

How people feel after you’ve presented is much more important than any details or data. No one will remember your graph when they leave, but they’ll all remember how you made them feel.

<center><a class=”button” href=”https://www.crimsoncrab.co.uk/reputation-advocate/profile-training/”>Profile Training</a></center><br>

Reputation Advocates Top Tips for 2019 Robert Brown, XMac

Do your very best, then check again and make sure everything you have said or done is fully compliant, correct with your working practices and within the law, before you send, publish or leave your client.

Do your absolute best, then you will not have to return to it and sort it out another time.

<center><a class=”button” href=”https://www.crimsoncrab.co.uk/reputation-advocate/xmac/”>XMac</a></center><br>

Reputation Advocates Top Tips for 2019 Peter Clarke, PPG Proofreading

Protecting your reputation
If you care about your reputation, then you should care about the written material you produce especially if it is intended for other people to read.

If they expect to read error-free content that comes from your business, then you must make sure that it is error-free otherwise your reputation will take a hit.

If you are going to proofread your own writing, then here are a few tips:

  • Print it out and put it to one side for a couple of hours or, even better, overnight. Your eyes will have had an opportunity to focus on something else.
  • If you can’t do that, then read it out loud.
  • Read it backwards. You will be focussed on each word making sure they are all spelt correctly. Then read it forwards to ensure it makes sense.
  • If all else fails, then call in the professional. Ask Wendy / Rob to let you have my contact details.

PPG Proofreading

Reputation Advocates Top Tips for 2019 Martin Harris, MH Photography

Business Headshots Profile Photos
Business headshots for your business are one of your best selling tools. Likewise, people that view your business headshot images form their first impression of you on what they see. A business headshot that displays you clearly and shows you as approachable will give a good first impression.

In other words, a business headshot that confuses viewers will result in the viewer moving on quickly. That’s not just what they are viewing but also your website/social media. This will not be good for your business.

In the first place, your professional headshot image is your ambassador. As a result, when someone meets you in person they will expect to see the person they viewed. The impression that they then form of you may not be a good one. For one thing, the lifespan of a headshot is 2-3 yrs.

It’s not as simple as standing in front of a camera and taking a picture. Consequently, you have to consider the background, lighting, wardrobe, hairstyle, smile and look. Specifically, the wardrobe and styling are to complement the subject not overwhelm them.

Equally important is the framing of the subject with a background that is either plain or out of focus. Accordingly, the background should not stand out, the viewer’s eyes should concentrate on the subject.

Most templates for websites etc are white or off-white for profile images. For this reason, a professional headshot can integrate fairly seamlessly directly onto most websites and social media platforms.

Speak to Martin for further information.

MH Photography

Reputation Advocates Top Tips for 2019 Lyn Heywood, DataWizardAdmin

Networking increases relationships in the community that is local to where you run your company.

Track when your business and brand are mentioned online.

Respond to negative reviews and highlight and use positive feedback.

Take the time to thank positive reviews and address negative reviews by responding sincerely. Explain, offer to address the issues and prompt the customer to contact you directly on a dedicated email address.

DataWizardAdmin