Crab Insight August 2021

Red Tape Busters Volume 8, Issue 11, `Customer Relationships’


Welcome to the August edition of Crab Insight

Well, the summer holidays are upon us, but sadly the weather can’t seem to make up its mind to be kind. Due to the holiday season, we won’t be holding an Online F2 Business Huddle in August, but we’ll be back in September. 
Crimson Crab celebrates ten years in business this month, being incorporated on 15 August 2011.  Over the last ten years, we’ve helped loads of businesses with their compliance conundrums and data protection difficulties. We certainly look forward to helping more in the future.
So we very much hope to see you at the September Online F2 Business Huddle – in the meantime have a lovely summer.


Claudia Crab’s August Focus

Claudia the Crimson Crab icon

“Customer Relationships”

“For some, shopping is an art; for others, it’s a sport. It can be a vice and it can be a cause. Some love it. Some hate it. Rarely is someone indifferent.” Pamela Klaffke, newspaper and magazine journalist, novelist and photographer.


We all know the maxim ‘Caveat Emptor’ which is a Latin phrase that can be roughly translated into English as “let the buyer beware.” While the phrase is sometimes used as a proverb in English, it is also sometimes used in legal contracts as a type of disclaimer.

However, where the buyer is a consumer there are many legal constraints to applying this literally and more often than not, ‘Caveat Venditor’ (let the seller beware) is more accurate. 

This cautions that the seller is responsible for any problem that the buyer might encounter with a service or product. In the case of business to consumer sales, this is pretty much the case anyway and any business implementing this will naturally provide a better level of customer service.

Our focus in August is to champion great customer relationships and reduce sales risks. If you need practical help please do take a look at our solutions:

The big question this month is:

How does your business respond to challenges with its customers? 

Look out for our social media posts and our blog later in the month as we help you explore this in more detail.
Top tip – To understand your compliance obligations and responsibilities when dealing with customers or clients you need to know what you need to comply with our Business MOT can help with this


F2 Business Huddle Online

Friday 10 September 2021

12 noon to 2 pm

Get your ticket on Eventbrite

Reputation Advocates

When you need a reliable and dependable expert click on the crabAccredited Crimson Crab Reputation Advocate Logo


We love to receive feedback and it really helps us to improve our services for everyone.


Until next month look after your reputation!!

Ethical, legal, responsible trading wave
E: | W:


Copyright (c) 2021 Crimson Crab Ltd, all rights reserved.

How do I know if my company’s website is legally compliant? 

Websites are the online shop window for your business so, whether you sell goods and services directly via the internet or not, first impressions matter most. 

The method to showcase companies like yours on the internet may come in all different forms.

From a contemporary style website to something more traditional-looking, or maybe a platform that is incredibly visual or which perhaps hasn’t any imagery at all, websites need to work for you and – most importantly – your audience. 

Your business website plays an imperative part in building rapport within the minds of prospective clients. 

It also allows people to understand more about who you are, what you do, and how you can help the people engaging with the content which is published. 

But while your website may be aesthetically pleasing and functional for users, it may not actually be legally compliant. 

So, how do you know if your company’s website is legally compliant? We can help with that. 

For your website to be legally compliant you might need: 

  • Data Protection Information

This should be visible to every user on your website. On your forms, for example, you should have a statement that indicates what someone’s data will be used for. People inputting personal data onto your company’s website must know exactly how their data will be processed. 

  • Cookies Policy

Cookies are small blocks of data created by a server on a website while browsing from one site to the next. They play a part in tracking a browsers engagement so that an experience of browsing the web can become more personalised. The policy about the use of Cookies on your website should detail cookies that are being used and their purpose too. They’re usually displayed as pop-ups or other means to obtain consent. 

  • To ensure that people with a disability can use your website

People who access your goods, facilities, or services are protected from discrimination on the basis of disability, says the Equalities Act. 

The law requires that websites are accessible to disabled people, including those who are blind. 

Your business has an obligation to make reasonable adjustments to your website to help disabled individuals access their goods, facilities, and services. 

Website owners can comply with the WCAG 2.0 standard. This is the UK Government recommended best practice for website accessibility. 

  • To make sure that you are not breaching Copyright Law

You must be aware of the copyright of any images or words you use on your website. Get permission, on every occasion, and always credit where credit is due.

Furthermore, it’s imperative to have a Copyright notice on your website – to make it easier to stop others from using your content without permission.

  • To disclose the important information about your business

All the important bits of information about your business, such as the legal entity (the entity that pays tax) using a business name, or with registered companies and partnerships (Ltd, LLP, PLC), the registered office, place of registration and registration number must be disclosed somewhere on your website. 

Many businesses tend to display this information within the footer or the contact section of their website. 

  • How you talk about the service you provide

If your business is providing services you have to disclose certain specified information. Your website is an ideal place to publish these details. Remember to review them periodically to ensure they remain relevant. 

If you are a business that sells goods, services or digital online, otherwise known as retail sales or sales to end-users, you must consider the following points to ensure your website is legally compliant: 

  • Do you comply with general trading law? For example, do you make sure that you don’t engage in unfair commercial practices? If you sell age-sensitive products – such as alcohol, knives, solvents, videos and games do you comply with the rules about who you sell them to? Do you sell products to which safety legislation applies? What about the rules around food businesses and more?
  • Do you know the requirements of the Consumer Contracts Regulations? These rules specify the way that cooling-off periods work during online sales. They also have detailed requirements for the provision of information to the buyer.
  • Do you place additional charges on payments made by card? Well, if you do, you shouldn’t because it’s prohibited.

For further information about how to ensure your company’s website is compliant, get in touch with our expert team today. 

Crab Insight June 2021

Red Tape Busters Volume 8, Issue 09, `Data Protection’


Welcome to the June edition of Crab Insight

“That’s life (that’s life), that’s what all the people say. You’re ridin’ high in April, shot down in May. But I know I’m gonna change that tune. When I’m back on top, back on top in June.” Frank Sinatra

If as a business owner you need assistance getting back on top this month especially with Covid Secure Workplaces please take a look at:

Grounded Safety

Our focus in June falls on Data Protection. If you need practical help please do take a look at our solutions:


For fuss-free HR Management you can’t go wrong with:




Claudia Crab’s June Focus

Claudia the Crimson Crab icon

“Data Protection”

“We can only see a short distance ahead, but we can see plenty there that needs to be done.” Alan Turing OBE FRS computer scientist.

“There’s plenty there that needs to be done. Lets get on with doing it.” Elizabeth Denham, CBE UK Information Commissioner at the Information Commissioner’s Office (ICO)

Data protection law, at first sight, is complex and ambiguous full of unfamiliar terms and legal phrases. The ICO do their best to try to demystify this but like all regulators, they have to cover themselves when interpreting complex areas of law. They do not have the resources to give detailed bespoke guidance to all UK businesses.

If you process personal data, our top tip is that you will most likely have to pay the data protection fee, there are exemptions to this but they do not relieve you of complying with the law.

Essentially the law gives a number of data protection principles that must be followed:

  • You must identify valid grounds (known as a ‘lawful basis’) for collecting and using personal data.
  • You mustn’t do anything with personal data in breach of any other laws.
  • You must use personal data in a way that is fair. This means you must not process it in a way that is unduly detrimental, unexpected, or misleading to the individuals concerned.
  • You must be clear, open, and honest with people from the start about how you will use their personal data.
  • You must limit the purposes for which you collect data and not use it for unspecified purposes.
  • The personal data must be accurate, adequate, relevant, and limited to what is necessary.
  • It shouldn’t be kept longer than is necessary (retention periods should be determined based on reasonableness/law).
  • It should be protected by appropriate security measures to keep it secure and confidential
  • You should take responsibility for what you do with personal data and for compliance with the principles

The big question this month is:

Why should my business be transparent in handling personal data? 

Look out for our social media posts and our blog later in the month as we endeavour to answer this.


Top tip – To understand your compliance obligations and responsibilities you need to know what you need to comply with our Business MOT can help with this


F2 Business Huddle Online

Friday 11 June 2021

12 noon to 2 pm

Get your ticket on Eventbrite

Reputation Advocates

When you need a reliable and dependable expert click on the crabAccredited Crimson Crab Reputation Advocate Logo

Renewing Reputation Advocates



Your personal assistant … Virtually



Xebra Accounting Logo


Putting you in control of your finances





We love to receive feedback and it really helps us to improve our services for everyone.

Until next month look after your reputation!!

Ethical, legal, responsible trading wave
T:023 9263 7190 | E: | W:

Copyright (c) 2021 Crimson Crab Ltd, all rights reserved.

Why should I bother with Terms and Conditions for my business?

It’s fair to say that most consumers would be wrong to claim that they always read the Terms and Conditions before agreeing to use a product or service.

Millions of people across the UK are guilty of failing to read the Terms and Conditions, otherwise known as the boring bits or the small print, and that’s a pretty big deal. But why?

Terms and Conditions act as a legally binding contract between a company and its clients.

The agreement doesn’t only set out the rules and guidelines that must be followed, but it clearly sets out expectations from all sides of the party too.

There can be serious ramifications for companies who trade without Terms and Conditions. This can lead to unwelcomed headaches for customers too.

Within this blog, our spotlight is on some of the top issues Crimson Crab have encountered as a result of companies not having clear Terms and Conditions.


  1. Lack of ability to limit liability. As a business, if you don’t bother having Terms and Conditions, there are all sorts of liability that you may have to accept when you don’t need to.


  1. Difficulties if your client fails to make payment. Without Terms and Conditions, you may find yourself in a costly situation if court action needs to be made due to a client failing to make a payment on the work you have completed. By ensuring they agree to your payment terms within your Terms and Conditions, you’re protecting yourself from unwanted surprises and difficulties in Court.


  1. Unrealistic expectations. Without Terms and Conditions, clients may claim the work you are doing isn’t sufficient and fails to meet their expectations. By drawing up clear and easy-to-understand Terms and Conditions, you’re making it clear what work you will complete for the price agreed.


  1. Misunderstanding about compliance with legislation. Many businesses struggle to understand that Terms and Conditions play an important role in ensuring you are complying with the law including for example Trading Standards legislation. Having a set of Terms and Conditions allows companies to publish essential details, such as its name and address or consumer cancellation rights as required.


  1. Limited ability to protect intellectual property. This is all about protecting the creations of the mind, like inventions, literacy, and artistic work. Without highlighting in your Terms and Conditions the use to which your client may put your intellectual property, people may steal your ideas which could have otherwise been making you money. Setting out your stance on Intellectual Property will reduce the likelihood of this happening and will make it easier to deal with if it does.


There is so much to think about when you are trying to manage your own business, so it’s easy to prioritise another matter over Terms and Conditions.

But by having these you will establish an essential legal binding contract, on your terms as long as they are fair, which can protect you and your clients for years to come.

It’s good practice to regularly review your Terms and Conditions as circumstances can change as can the law, but also how your business operates may change over time.

Whether you are a start-up or an established business, Terms and Conditions are crucially important today more than ever.

At Crimson Crab, we can help with anything related to the Terms and Conditions belonging to your business. From reviewing to drafting your Terms and Conditions, a great starting point is our Business MOT get in touch to take it today.

Crab Insight May 2021

Red Tape Busters Volume 8, Issue 08, `Terms of Business’


Welcome to the May edition of Crab Insight

May is the bridge between Spring and Summer, a month of transition.  May 2021 will certainly be no exception.

As lockdown eases further step three of the lockdown roadmap in England will take place.  As long as it is safe, all of the most high-risk sectors will be allowed to reopen, with Covid-secure guidance in place. Outdoor gatherings for no more than 30 people and indoors for six people or no more than two households will be okay.

If you need assistance with Covid Secure Workplaces please take a look at:

Grounded Safety

As the economy opens up more, invariably our thoughts will turn to our customer relationships, maybe re-establishing them or with new ways of doing business such as e-commerce. Whatever the circumstances the interaction or business relationship between you and your customer for the supply of goods or services is subject to legal control.

Hence this month we are focusing on the way to regulate this transaction via Terms and Conditions (T&C’s).

If you need practical help with HR Management or Data Protection please do take a look at:


Claudia Crab’s May Focus

Claudia the Crimson Crab icon

“Terms and Conditions”

A verbal contract isn’t worth the paper it’s written on.” ― Samuel Goldwyn, Hollywood film producer

Contracts are formed every day in business and they represent the legal basis on which you are willing to do business with your customers. Despite what Samuel Goldwyn said they are legally binding on both parties, whether in writing or not, the difficulty with a verbal agreement is that it is difficult to prove what was agreed too the satisfaction of a Judge.

When dealing with consumers (i.e. someone not acting for their business, trade, or profession) legislation gives statutory rights to the customer, obligations to the seller and controls the content. Certain consumer contracts can be canceled and having terms that try to take away a consumer’s statutory rights are illegal, for example, “no refunds”.

If it is written down the document could be known by many other names, from simply “business terms”, to “terms of sale” or “Terms and Conditions” or “T&C’s”. Whatever you call them in general terms, the meaning in any of these names is that you are offering your goods or services for sale with certain conditions in place. 

To many people “terms and conditions” represent incomprehensible legal jargon in an enormous document with small print or a small pop-up box where you have to scroll frantically to read more than a few words at a time. The problem is that these types of documents may be invalid in English Courts and can result in an investigation by Trading Standards.

When using terms and conditions always follow the Crimson Crabs strapline:

Ethical  |  legal  |  Responsible

The big question this month is:

Why should I bother with Terms and Conditions for my business? 

Look out for our social media posts and our blog later in the month as we will hopefully be able to flesh out your thinking.

Top tip – To create a great set of terms and conditions you need to understand some of the potential issues that your business faces when doing business with your clients or customers and our Business MOT can help with this

F2 Business Huddle Online

Friday 14 May 2021

12 noon to 2 pm

Get your ticket on Eventbrite

Reputation Advocates

When you need a reliable and dependable expert click on the crabAccredited Crimson Crab Reputation Advocate Logo

Renewing Reputation Advocates


Bascule logo

Building bridges between people, policy and inclusive practice



We love to receive feedback and it really helps us to improve our services for everyone.

Until next month look after your reputation!!

Ethical, legal, responsible trading wave
T:023 9263 7190 | E: | W:

Copyright (c) 2021 Crimson Crab Ltd, all rights reserved.

Does your business strategy take account of business risks?

Having a clear and realistic long-term plan in any situation is important if you desire to achieve positive results.

Whether your strategy is focused on your business as a whole, or perhaps key elements of your company such as its sales, marketing, or staffing, strategies can pose risks to your business as they are encouraging change and should be thought about and reviewed regularly.

Failing to take account of business risks within your business strategy can have consequences for your business and those with an interest in its affairs.

That’s why we’ve compiled three answers to the potential response you may have to the title of this post, does your business strategy take account of business risks?

  • Absolutely! Yes, my business does take account of business risks.

It’s good practice to consider the risks associated with an action which you may label as essential to get you to where you wish for your organisation to be. Good job for thinking about business risks!

But remember to assess any risks associated with any strategy for your business on a regular basis – we’d recommend quarterly or annually – as risks do evolve.

  • I’m not too sure whether my business strategy takes account of business risks…

Ultimately, if you have a one-year, three-year, five-year, or maybe an even longer plan for your business without assessing the risks associated with it, you’re leaving yourself susceptible to obstacles.

But don’t worry because, you’ll be pleased to know, you can swiftly identify risks associated with a specific business objective by conducting a simple SWOT Analysis.

By identifying an objective that will help you towards achieving your long-term strategy, and listing the strengths, weaknesses, opportunities and threats concerning this, you’re already compiling a list of the risks which may arise too.

This approach may help you with being proactive at mitigating risks from happening as you’ve identified the potential issues already.

We believe weaknesses and threats uncovered as a result of your SWOT Analysis can be turned into positive opportunities for your business. Speak to us if we can help you with this!

  • My business strategy doesn’t take account of business risks.

A strategy is typically split into several objectives, also known by many as key results.

All of the key results aligned with the strategy must be completed in able to achieve what you set out to gain.

Although every objective/key result does come with its risks. You should take account of business risks belonging to these various objectives to prevent any unwanted headaches down the line.

Speak to Crimson Crab for further information about how to take account of business risks with your strategy today.

Crab Insight April 2021

Red Tape Busters Volume 8, Issue 07, `Deal with risk’


Welcome to the April edition of Crab Insight

As lockdown eases we need to move forward with our businesses and identify opportunities for growth or at least to get back to where we were before lockdown.

Beware though every opportunity carries with it some degree of risk.

So, Claudia Crabs focus this month is dealing with risk. It’s important not to lose perspective, don’t sweat the small stuff and ignore the real show stoppers.

HR management,  health and safety management and data protection can all be problematical in their own ways. If you need some practical help please do take a look at some of our solutions:


Claudia Crab’s April Focus

Claudia the Crimson Crab icon

“Deal with risk”

““Opportunities pass by frequently, but people don’t always see them. Taking risks grants you an invisible set of glasses that reveal the many opportunities which surround you.” ― Anas Hamshari, Businessma n With An Affliction

A good starting point is a SWAT. Strengths, weaknesses, Opportunities & Threats analysis In this way, both internal and external factors are identified, remember weaknesses are best thought of as areas for improvement. If you find your self struggling with external factors try using the acronym PESTEL.  This will help you think about the opportunities and threats likely to develop. PESTEL, polictical, economic, social, technological, environmental and legalThe use of a SWAT Matrix helps you identify where:

strengths play to opportunities or reduce threats

weaknesses hold you back or exacerbate threats

SWOT Matrix Once the major areas are identified you can carry out a risk assessment in a systematic way. risk assessment The key is to unpick how you can reduce the likelihood of a high-risk occurrence happening and, or reduce the damage done to the business if it does happen. That way you will be taking responsibility for your businesses strategy by proactively managing risks. You will also be in a better position to deal with issues that crop up as they should not come as a surprise.  This follows Crimson Crabs strapline:

Ethical  |  legal  |  Responsible

So this month we are asking the question:

Does your strategy take account of business risks? 

Look out for our social media posts and our blog later in the month as we will hopefully be able to flesh out your thinking.
Top tip – A great starting point is to understand some of the risks that your business faces and our Business MOT can help with this

F2 Business Huddle Online

Friday 14 May 2021

12 noon to 2 pm



Get your ticket on Eventbrite

Reputation Advocates

When you need a reliable and dependable expert click on the crabAccredited Crimson Crab Reputation Advocate Logo


We love to receive feedback and it really helps us to improve our services for everyone.

Until next month look after your reputation!!

Ethical, legal, responsible trading wave
T:023 9263 7190 | E: | W:

Copyright (c) 2021 Crimson Crab Ltd, all rights reserved.

Secure your cash flow: Disclose your legal trading entity

Your clients have the legal right to understand exactly who they are dealing with. If they don’t, you could find yourself with agreements being void and not getting paid for the work you do…

Imagine it – business is booming and you have just had one of the strongest quarters to date.

Then suddenly, your customers stop paying and you have no legal way to get your money as a result of not abiding by trading laws and disclosing your legal trading entity.

But what is the legal trading entity?

In a nutshell, it’s the name of the business used for tax purposes. It’s the ‘legal’ name of the person or entity that owns it.

If you’re a sole trader, a plasterer for example, then the legal trading entity of your business is your name with or without your initials or forenames.

So, if your name is Richard James Smith, the legal name for your business could be Richard James Smith, Richard J Smith, Richard Smith R. J. Smith, R Smith or simply Smith.

If you trade under a name which does not include your surname, for example, Phoenix Plastering Services you would have to give your surname to every current or potential client.

For example Smiths Phoenix Plastering Services or Richard Smith trading as Phoenix Plastering Services together with an address at which you can be contacted. In legal parlance an address at which you will accept the service of documents.

For unincorporated partnership in gets a little more complicated as the legal trading name is the last names (with or without initials or forenames) of all of the partners.

For limited liability companies, partnerships and corporations, the business’ legal name is the one that was registered with Companies House including Ltd, LLP, PLC etc. In addition, there are specific disclosure requirements for these types of business including full corporate name, registered office address, registered number and place of registration.

The trade or business name is the name a company uses for advertising and sales purposes. It’s imperative you understand that this is different from the legal trading names previously described.

It’s a legal requirement that your legal trading entity is included on all business documents and their electronic equivalents which include invoices, letters, emails and websites.

If you’re a business that may trade under a different name to your legal trading entity and may be unsure of the rules, get in touch with the Crimson Crab team today.

Know your customers cancellation rights – they’re a pretty big deal!

Failure to inform your retail customers of their rights to cancel the use of your product or service may have serious ramifications to your business.

Without clarity on cancellation rights, it can become more of a challenge to resolve any disputes which may arise, so it’s important for any business owner (and their team) to clearly set out their company’s approach to cancellations.

In this month’s blog, our focus is on two core areas regarding cancellation rights for consumers. Selling without face to face contact and selling away from your usual trade premises.

If you don’t understand what the law means to your business it may well jeopardise your reputation.

The Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013

Its name is quite a mouthful but it’s important for any business that deals with consumers to understand how the rules on cancellations work.

A consumer is someone who is buying something for their own use which, means that they are not buying it for their business, or profession.

The law states if a consumer goes to a shop to purchase goods or services, they have no right to cancel a purchase UNLESS they are given rights to do so by the sales contract or any agreement in place. This is often referred to as a Returns Policy. This does not apply where goods are faulty or misdescribed or a service is not provided to a reasonably competent standard.

Cancellation rights apply when a consumer buys something online or through a catalogue or away from the trader’s usual premises, so for example in their home or at a craft fair.

Whether you’re a tradesman providing a service, or an independent business selling telecoms contracts, it’s essential you inform your customers of their rights to cancel when they have one.

By doing this you are making it clear that they can cancel – within the set down 14-day time period – and move on to elsewhere, hassle-free.

It’s worth noting when someone buys something online (the purchaser) they get 14 days to cancel as long as you tell them about their cancellation rights.

If you as the trader fail to tell them and explain how they can be exercised, the purchaser has up to one year to cancel and you have to refund the purchase price, cost of delivery and pay for the return costs in full.

Cancellation must be distinguished from Termination of a contract. This has a very specific legal meaning.

Termination is where someone has breached the conditions of the agreed contract. It’s a get-out clause for either party who have failed to adhere to what was agreed.

It is a criminal offence not to tell a consumer they have cancellation rights if they are completing agreements off-trade premises.

Be sure to tell your clients about their cancellation rights – even more, so where failing to inform them could cost your company money!

To summarise, every business must understand the rights their customers have to cancel and should always clearly share these before any transaction takes place.

For further information about cancellation rights please get in touch.  

Three don’ts to protect your customer relationships

The relationships any organisation has with its customers is important if it is to succeed. Also, the retention of clients is a pretty big deal.  

But, at times, we understand our working lives can be testing and offering excellent customer service may be a challenge.

However, within any context, business owners and their teams must strive to deliver a strong service to its clients if it wishes to achieve a positive reputation… while protecting it too!

That’s why our top three don’ts are to support you with protecting the relationships you have with your customers.

  1. When things go wrong, don’t ignore them!

Most businesses treat their consumers well. How do we know this? Because, if they didn’t, there would be no business.

But what happens when things do go wrong? Firstly, it’s important you don’t bury your head in the sand if something, such as a complaint, takes place. Be prepared for any negative response from your clients; have a clear complaints process and be genuinely ready to help people when they’re not happy.

  1. Breathe! Don’t respond on the hoof…

Your focus must always be on protecting the relationships you have with your customers.

To have someone walk away after using your service or product with a negative opinion can be detrimental to how other people perceive your offering.

We’re only human, so it’s understandable if you’re upset as a result of some negative feedback.

Nonetheless, take a moment to consider how you are going to approach your response, as well as how what you say will have the ability to preserve an existing relationship.

  1. Understand the law behind consumer complaints, and don’t neglect it!

There is law around dispute resolution, complaints and mediation, so it’s important you understand what is appropriate/what isn’t if you’re to address the negative experience of a consumer correctly.

Let’s use a complaint from a customer as an example. Businesses have to comply with rules and regulations when dealing with an issue.

These rules don’t necessarily change from one industry to the next, but some sectors do offer an alternative dispute resolution.

Fancy some bedtime reading? The Consumer Rights Act 2015 is a good place to start.

The Act consolidates consumer protection law and legislation while also providing consumers with their rights and remedies, so it’s an essential read for any business that deals with consumers.

For further details on how to protect your consumer relationships, and the best tips on what to do if something does go wrong, get in touch with Crimson Crab today.